-Arnold Worldwide launched a “Know Your Water” campaign for Pur (video above).
-In case you were wondering, Rich Silverstein is not a wilting flower. He’s a pitbull.
–Jay Benjamin of MUH-TAY-ZIK|HOF-FER would like to share his three favorite ads with you.
-Hero Collective wants to challenge the holding company model. Anyone want to help them?
-Carmichael Lynch’s sister PR firm Spong renamed itself Carmichael Lynch Relate today as the two Minneapolis agencies look to collaborate more directly on future assignments.
-Spike DDB vet Victor Paredes joined Wing as director of strategy.
-VFX studio/design company Blur Studio hired Eric Maurer as character effects supervisor and Oded Raz as asset supervisor.
-Analyst Brian Wieser of Pivotal Research calls Omnicom’s Q3 earnings “below our organic growth expectations, but higher on margins and in-line on total profits” and suggested a hold on its stock price.
–Bill Belichick is officially Microsoft’s worst-ever brand advocate. But he still won’t use an iPad.