Tuesday Odds and Ends

By Erik Oster 

-Mother New York recently launched this “Vibes” spot for Target (video above).

-RED Interactive Agency released a Cam Newton Snapchat game for Under Armour, inspired by Droga5’s recent spot.

P&G’s top marketer says he still believes in Facebook. The key is targeting, targeting, targeting.


What does Twitter’s head of agency relations do all day? Hint: She doesn’t check her Twitter feed.

Seiko hired New York branding agency Gluttony to promote its Pulsar watch brand.

L.A.’s Miller Group Marketing created a new print campaign for cookware brand Alegacy.

St. Paul, MN Clear Night Group, which owns several area agencies, announced plans to move them all into the historic Maytag building next spring.

-Adweek takes a look at independent, San Francisco-based agency Odysseus Arms.

-New York production company Cut+Run promoted Ellese Jobin to head of production and Adam Bazadona to editor.

-Deluxe’s Beast of NYC hired editor Dan Maloney, who has collaborated with Grey, BBDO and The Martin Agency.

-Base Design rebranded JFK’s Terminal 4. They couldn’t fix the commute, though.

-Content-powered digital agency, Meredith Xcelerated Marketing (MXM) appointed Keith Sedlak as executive director, business development.