–Spike Jonze directed this “My Mutant Brain” spot for new fragrance Kenzo World (video above).
–General Mills now says its creative review isn’t closed at all. It also named several of the competitors involved: McCann, Deutsch, 72andSunny, Mother and a Publicis “holding company solution” (but not Saatchi & Saatchi).
–Target’s CMO Jeff Jones has gone to Uber, where he will serve as president and work with Deutsch.
–Mondelez will not acquire Hershey, will continue being your absolute favorite client ever!
-Global marketing services network Engine Group hired Aaron Dus as vice president, strategy and innovation for Engine West.
-“Branding professor” Mark Ritson thinks the McDonald’s zero-margin Omnicom deal is a good thing for agencies … maybe because he doesn’t work at an agency.
–One of Facebook’s “news editors” tells Digiday that he/she knew the end was near.
-Adweek explains “How Brands Can Connect With College Students Throughout the School Year.”