-Pulse Films’ Ninian Doff directed this video for Miike Snow‘s “My Trigger” (video above).
-Sony Pictures senior vice-president, digital marketing Aaron Wahle explains why the brand is turning away from Twitter.
–W+K’s work for Nike was the stuff that most Olympic viewers remembered this year.
-Ogilvy & Mather London CCO Mick Mahoney says “My money is on social relevance.”
-The Drum examines “How brands marked 25 years of the World Wide Web on Twitter.”
-Chobani appointed independent shop Horizon as its media agency of record.
-According to Opinium Research’s brand tracker study, six out of twenty Olympic sponsors failed to gain noticeable recognition.
–Creative production company Derby hired industry veteran Claire Worch to expand its West Coast sales representation.