–SweeTARTS recently released a new influencer-focused campaign created with the help of its AOR Dailey Advertising, digital agency Swift, media partner MetaVision Media and PR firm Golin (video above).
-General Mills is planning to further cut its U.S. ad spending.
–Former Apartments.com vice president of marketing Lee Rosenthal joined New York digital agency Den Aviary as “SVP of Client Success,” also known as something something accounts.
-Digital-focused marketing agency Smith Brothers Agency acquired 4Twelve Productions, expanding its content studio.
–Vapor Music is acquiring RMW Music and will be known as Vapor RMW going forward.
–Bi-coastal production company Honor Society added Molly Schiot to its directorial roster for U.S. commercial representation.
–Loves Park, Illinois-based specialty snack foods manufacturer TH Foods appointed Milwaukee-based agency BVK as its AOR.