Tuesday Odds and Ends

By Erik Oster 

-The Richards Group recently launched “Goat” for GameStop (video above).

-Online healthcare marketplace MDsave appointed Cutwater as its lead creative agency.

-Online luxury American-made mattress company Leesa appointed R2C Group as its creative and media agency.

Bi-coastal entertainment branding agency loyalkaspar appointed Pete Jeffs as an art director, based out of its New York office. 

-Chicago-based Omnicom multicultural agency fluent360 welcomed three new hires: Mark Revermann, vice president, business integration; Mary Padilla, vice president, creative services; Roberto Hernández, director, digital and social strategy.

-Adweek explores “How South Dakota’s Custer State Park Is Convincing Tech-Savvy Folks to Get Outdoors.”

-Ad groups told the FCC “Privacy Self-Regulation Works, Data Marketing Creates Jobs.”