-Zambezi launched “M2 Iron Ambush” starring Jason Day for TaylorMade (video above).
-Beam Suntory appointed former Coca-Cola executive Rebecca Messina as its new senior vice president, global chief marketing officer.
-Creative agency B-Reel appointed Jed Grossman as managing creative director, Nicole Bush as brand director, and Kate Hironaka as chief strategy officer.
–U.K. copywriter Jiayi Wang and art director Jen Garcia of “Big Ass News” fame created Gender, which calls itself “a new line of baby food that will poison your kid.”
–Austin, Texas agency and production company Greatest Common Factory won three new accounts: Mama Fu’s Asian House Hopdoddy Burger Bar and A+ Federal Credit Union.
–Space150 is somehow using Snapchat’s geofilters to recruit interns on nearby college campuses.
-Product design company airweave appointed Firstborn as its first digital agency of record.
–Kathryn Schotthoefer was named president of Heavenspot, an integrated digital creative company that functions as part of M&C Saatchi L.A.