-Machine Zone launched a new ad starring Arnold Schwarzenegger for its Mobile Strike game, entitled “Command Center” (video above).
-TBS launched a Star Wars-themed “The Wait Is Over” promo for Full Frontal with Samantha Bee.
-Global brand experience/marketing agency SET is launching a new Amsterdam office.
-Advertising Week announced a global expansion with the unveiling of Advertising Week Asia in Tokyo in 2016.
-Social change agency Fenton appointed Trish Taylor, formerly with Ogilvy & Mather PR, as managing director of its Washington D.C. office.
-Kit Kat is petitioning Unicode Consortium for its own emoji.
-Adweek explains “Why NBC Has to Fork Over 48 Minutes of Commercial Time to 4 Presidential Candidates.”
-Los Angeles-based production company YayBig added directing team Coworkers (Nick Johansson and Robert Larson) to its roster.