Tuesday Odds and Ends

By Erik Oster 

-Machine Zone launched a new ad starring Arnold Schwarzenegger for its Mobile Strike game, entitled “Command Center” (video above).

-TBS launched a Star Wars-themed “The Wait Is Over” promo for Full Frontal with Samantha Bee.

-Global brand experience/marketing agency SET is launching a new Amsterdam office. 


-Advertising Week announced a global expansion with the unveiling of Advertising Week Asia in Tokyo in 2016. 

-Social change agency Fenton appointed Trish Taylor, formerly with Ogilvy & Mather PR, as managing director of its Washington D.C. office.

-Kit Kat is petitioning Unicode Consortium for its own emoji.

-Adweek explains “Why NBC Has to Fork Over 48 Minutes of Commercial Time to 4 Presidential Candidates.”

-Los Angeles-based production company YayBig added directing team Coworkers (Nick Johansson and Robert Larson) to its roster.