-Apple launched a series of new 15-second spots for the Apple Watch (video above).
-The Ad Contrarian wants you to “Take This Test To See If You Are Delusional.”
–Orangetheory Fitness appointed The Tombras Group as its creative agency of record following a review.
-Finance site Mint named PACIFIC of San Diego as its search agency of record.
-Director/producer Vincent Lin and producer Matthew D’Amato officially relaunched New York City-based independent production company Valiant Pictures with an expanded roster.
-Digital creative agency Hook appointed Tony Tung as executive creative director.
-Leo Burnett Melbourne added creative director Michelle Walsh and senior art director Mike Fritz to its creative team.
-Invisalign Clear Aligners selected Colle+McVoy as its agency of record following a review.
-This weekend GE debuted “The Message,” a sci-fi podcast concepted by BBDO New York.