Tuesday Odds and Ends

By Erik Oster 

-Apple launched a series of new 15-second spots for the Apple Watch (video above).

-Adweek asks “As Live TV Viewing Declines, How Can Networks Fully Monetize Their Viewers?

-The Ad Contrarian wants you to “Take This Test To See If You Are Delusional.”


Orangetheory Fitness appointed The Tombras Group as its creative agency of record following a review. 

-Finance site Mint named PACIFIC of San Diego as its search agency of record.

-Director/producer Vincent Lin and producer Matthew D’Amato officially relaunched New York City-based independent production company Valiant Pictures with an expanded roster.

-Digital creative agency Hook appointed Tony Tung as executive creative director.

-Leo Burnett Melbourne added creative director Michelle Walsh and senior art director Mike Fritz to its creative team.

-Invisalign Clear Aligners selected Colle+McVoy as its agency of record following a review.

-This weekend GE debuted “The Message,” a sci-fi podcast concepted by BBDO New York.