Tuesday Odds and Ends

By Erik Oster 

-FCB Buenos Aires and Pequeño Editor launched Tree Book Tree, a children’s book for ages 8-12 that will sprout a tree when planted after reading (video above).

-Scotts Miracle-Gro selected Mediahub to handle its media account following a review.

-The Mill appointed Laurie Adrianopoli as executive producer of color.

-Agency HZDG and King Arthur Flour created food magazine Sift.

Jeben Berg, formerly a creative director at Google, has joined Zealot Networks as head of creative and marketing solutions.

RKCR/Y&R created a campaign celebrating the 70th anniversary of Victory in Europe Day for the Royal British Legion.

-DigitasLBi promoted Matthew Jacobson (formerly vice president/group director) to executive vice president/global executive design director.

-Waffle House quickly pulled a racist Cinco de Mayo tweet this morning.