Tuesday Odds and Ends

By Erik Oster 

-Pepsi Max celebrates the new year with “Chain Reaction” (video above).

Adweek chooses the year’s “Top 10 Branded Videos.”

-Recent changes to promoted accounts on Twitter might make it seem like users are following brands they aren’t.

The Drum speaks with BBDO New York Creative Technologist Simon Mogren.

AdAge issues “The 2014 Awards Report.”

Lyft and Uber team up with drunk-driving charity MADD in New Year’s Eve effort, promising to donate a dollar for every one spent on a ride home that night.