Tuesday Odds and Ends

By Erik Oster 

-Iconoclast and director Matthew Frost launch “Aspirational” for Vs Mag, starring Kirsten Dunst (video above).

-Beverage industry commits to calorie-reduction pledge.


-Shannon (Hallare) Fisher, Sean Brunson and Tim Fisher today announced the launch of new creative company ACME Brand Studio, “formed to develop strategic and creative marketing and communication positions and platforms for brands at various stages of their lifecycle.”

-MEC announced the arrival of Renato de Paula as the new Regional CEO for Latin America.

-Why publishers increasingly have in-house ad-buying capability.

-MKTG INC announced the addition of three new hires today: Kevin Collins as general manager, Jessa Brinkmeyer as account director, and Cody Hawkins as account executive.

-Talent Partners has moved its headquarters to the historic Wrigley Building.

-Irvine-based ELA will be creative AOR for premium appliance-maker Thermador (also based in Irvine).