-London/San Francisco-based mobile marketing agency Fetch has appointed Catalyst S+F CEO/managing partner John Durham to its board of directors.
–It took a month to make it official, but, yes, McCann Erickson along with sister IPG agencies GolinHarris and Casanova Pendrill have been selected by the American Frozen Food Institute to develop a national consumer campaign on behalf of the newly-formed Frozen Food Roundtable.
-W+K Portland and Old Spice have reunited with Terry Crews (who just happened to be hanging with Ron Howard in NYC today) to promote the P&G brand’s Shave Gel launch (one spot above, second spot here). In addition, as part of the Shave Gel campaign, Old Spice has gained open access to Getty Images’ library of stock photography to create a 24-hour website generator, which just might be the most interesting component of the whole effort.
-And now, let’s warm the cockles and tell you that the pair of expecting Peregrine Falcons housed on Campbell Ewald’s rooftop have welcomed their first eyasses (baby falcon). Prepare to say “awww” as here’s a minute-long clip of mama’s first feeding to newborn.
-Well, that was fast as it appears JCPenney has already moved on from apologizing after barely two weeks. link; link
-ABC will kick off Nielsen’s first-ever trial in expanding the latter’s Online Campaign Ratings solution to mobile apps.