-Big Fuel, which is now aligned with Starcom MediaVest Group, has appointed GlobalHue/Initiative alum Rob FitzGerald (that’s how it’s really spelled) as managing director, head of network services.
-Sheeit, we slept on this yesterday when we probably shouldn’t have, but it’s surely worth mentioning this KISS parody from CP+B ECD Bob Winter (former CCO at Y&R Chicago who joined CP+B Miami last fall) and Anonymous Content (above).
-Coca-Cola and W+K Portland have teamed up for a digital campaign in which 61 (!) URLs featuring complete miscellany bring “The AHH Effect” to life. link
-Speaking of digital campaigns, BBDO Proximity Dusseldorf has launched the “Hungry-Me” generator for Snickers. link
-Did you know that 90 percent of Domino’s franchise owners started out as either deliverymen or entry-level workers at the pizza chain? link
-Cast members from Mad Men along with show creator Matthew Weiner chatted with Brian Williams at the Paley Center for Media in NYC. Here’s a recap.
-We first received tips about this last week (including this one verbatim on April 19: “Sergio Zyman has awarded the JC Penney business to Y&R in a pitch against BBDO, Mother and Publicis”), so we inquired. But since “exclusives” still apparently exist in this absurd ad world, AdAge has reported that Y&R has indeed nabbed JC Penney biz. Que sera sera. link