-New York-based shop the watsons was appointed as AOR for local eatery chain, Cafe Metro. The watsons camp will now be responsible for branding, packaging and an integrated mix of OOH, digital and social.
-Hill Holliday alum Phil Geyskens joined Starcom USA as EVP/analytics & development director
-After a stint as “curator of pop culture” at Goodby, Barbara Lippert has returned to the other side and is joining forces with former rival ad critic Bob Garfield as editor-at-large at Mediapost. link
-Speaking of Goodby and seeing as it’s rather timely, here’s the agency’s new “BIG” spot for the NBA, which commemorates the 2012 Finals (above).
-Victors & Spoils co-founder Claudia Batten has left the now-Havas-owned crowdsourcing operation to launch her own startup. link
-National Geographic Channel is teaming up with NYC shop Campfire to promotes its new show Chasing UFOs with a campaign called “The Wow Reply.” link
-Method principal Reuben Steiger begs the question, “Who’s the chief experience officer?” link
-Boulder-based CGI/retouching/photography studio XYZ Graphics claims that it has, yes, hired a real-life yeti as creative director/brewmaster. Don’t ask. link
-The folks behind The Creative Finder have launched a “Fave Galleries” tool to help “finders” and creatives curate their image galleries. link
-Well, here’s the not-so-startling truth about Twitter followers. link