-In case you missed it, CNet took a minute to capture the SXSWi Twitter flow. link
-McCann Worldgroup launched a new integrated strategy practice. link
-Toronto-based Blammo Worldwide, formerly GJP, was named AOR for Canadian online shopping destination, Dealuxe. link
-Boone Oakley utilizes NCAA brackets for a good cause. link
-There’s a new VFX studio in New York that caters to beauty/luxury brands called Scarlett. link
-Augmented reality: The iPad 2’s secret killer app? link
-Profero won Smirnoff’s global digital business. link
-Who still has a Zune in their possession? link
-Mary Knox, former Curious Pictures managing director of commercials (and spouse of Fallon alum Marc Sitley), has joined up with editorial shop, Red Car. link