Tuesday Morning Stir

By Erik Oster 

-Publicis Romania turns everyday stressors into an opera in its “Drama Out of Nothing” campaign to launch MagneVie Stress Resist (video above).

-BBDO New York appointed agency veteran and BBDO New York CSO Crystal Rix as global CMO.

Martin Sorrell shares some thoughts on new words added to the Merriam-Webster dictionary.


-Deutsch hired CPB vet Ivan Perez-Armendariz as evp, head of experience for its Los Angeles office.

-The FDA is targeting teens with e-cigarette prevention ads.

-McDonald’s CMO Silvia Lagnado is leaving the company in October after around four years in the role.

-Summer isn’t all it’s cracked up to be in We Are Unlimited’s latest for McDonald’s.

-Health technology company Vital USA appointed Philadelphia-based LevLane Advertising as its AOR.