Tuesday Morning Stir

By Erik Oster 

-DDB Sydney created this emotional ad for Aussie bank Westpac (video above).

-Adweek takes a deep look at the industry’s “breaking point” as agency-client relationships hit an all-time low.

-The U.S. Army is rebranding, reassigning and relocating its marketing division to Chicago as its advertising account moves from McCann to DDB.

-MDC Partners agency Varick hired Jay Wolff as its first chief revenue officer.

-Hecho, the production unit spun off by 72andSunny (and formerly known as Hecho en 72) expanded its capabilities through a partnership with audio house Lime.

-Avi Dan Strategies CEO Avi Dan explains why agencies can make great work for one client and strike out for another.

-Part of that has to do with CMOs, who WPP CEO Mark Read says have become too much like chief communications officers.

-Louisville agency Buzz Advertising’s new office will include a pool and rooftop workspace, because that’s the kind of thing agency culture is all about.

-The Michigan state travel agency introduced a new “Meanwhile in Michigan” tagline with its summer tourism campaign.