Tuesday Morning Stir

By Erik Oster 

-Rosapark goes back in time to “Humanity’s First Queue” for French grocery chain Monoprix (video above).

-Los York co-founder Dex Deboree launched a new agency in Los Angeles called Falkon.

-Adweek explains how agencies are tracking ROI on experiential.

-Ford is cutting 7,000 people from its marketing team by the end of August in a round of global layoffs.

-Ogilvy U.K. hired Shishir Patel from Facebook as executive creative director.

-Amazon Prime created a five-floor bookshop experience to promote its Good Omens series.

-A creative director told Digiday more men still need to be held accountable for their actions.

-Shell is targeting younger drivers and turning to its agencies more than ever.

-The amount of ads on TikTok may have increased but the quality is still low.