-Trolli debuted its weirdest, largest campaign to date with creative agency Wieden + Kennedy Portland, animation studio Blinkink and animators Becky Sloan and Joseph Pelling.
–Rebecca Niles joined Derby as executive producer.
-Ben Langdon, chairman of Class35, had some harsh words for Accenture on its acquisition of Droga5: “This latest deal makes no sense to me. For anyone involved.”
-BBH is to make 10% of staff redundant. On a more positive front for that agency, its London division picked up the Tesco Mobile account from Publicis Groupe’s The Community.
-Four advertising trade groups created a privacy bill coalition, lobbying Congress to protect their use of consumer data.
–Refinery29 hired former WPP chief revenue officer George Rogers as chief development officer.
-Here’s what 1980s alt-rock can teach us about making ads.
-WPP and Dentsu are head to head in the competition to win L’Oreal’s $106 million U.K. media account.