-Man buns, wine backpacks and dog birthdays abound in this Franzia spot by Mekanism. (Do not drink wine while running a marathon, btw.)
-Looking for some new business opportunities? Purdue Pharma, maker of OxyContin, issued an RFP for a “new product.”
-W+K copywriter Mike Egan talked to Muse by Clio about Bronzed, his short film focused on the spray tanning phenomenon.
-Creative Review explores how freelancing might be the new full-timing, except that it’s not (paywall).
-Not an April Fools’ joke: Liberty Mutual cut agency fees by around 30% after taking much of its work in-house and choosing GS&P as AOR.
-Also not a joke: Pandora will start testing interactive voice ads that allow users to skip or ask for more information on the product in question (LOL).
-On that pesky gender pay gap, Dentsu’s numbers in the U.K. actually got worse last year.
-On a recent podcast in New Zealand, DDB CEO Wendy Clark revealed alter ego “Connie Client,” which she uses to view the network more objectively.
-Subway broke up with McCann London after 10 years.
-Unilever may eliminate the CMO role after Keith Weed’s departure, The Drum reports.
-Jungle Creations’ new agency The Wild released its first campaign promoting the U.K.’s National Lottery. It’s the story of how a horse helped save a woman’s life.