-Aldi and McCann U.K. have enlisted pro gamers to rouse children from their virtual realities and back into the real world. Teatime Takedown, culminating on Mother’s Day, hopes to see the current 38 percent of children who refuse to stop playing video games and sit down at the dinner table rejoin their families.
-Wunderman Thompson tapped Maree Prendergast from Publicis.Sapient as its new global chief talent officer.
-AdAge is over the buzzwords at SXSW (blockchain and AI included).
-Need to blow off some steam at SXSW? ADP and Havas New York gave festival-goers the chance to do just that, by creating an activation where they could literally shatter the glass ceiling, and other barriers related to inequality such as piggy banks.
-Even former Anheuser-Busch marketer Bob Lachky criticized the brewing giant’s Super Bowl ad that lambasted Miller Lite and Coors Light for using corn syrup in their brewing process. “It’s just real disappointing,” he told AdAge. “It’s a total miss.”
-L.A. indie agency Dailey created parody shop Doug NYC, comprised of an all-white, all-male creative team, to show how absurd it is not to champion diversity.
-“Sport the Unexpected,” Reebok’s latest campaign from Venables Bell & Partners, redefines the classic athleticwear company in an attempt to reach younger audiences, complete with streetball, EDM and a “seemingly uninvited” new character.
-GoCompare, a British financial services comparison site, chose Droga5 as its new creative agency of record following a three-way pitch, Campaign reports.
-You know, you can do good work without being a jerk. A new book by Paul Woods explains how.