-Digitas employees who are closer to their office buddies than their loved ones pick some unique Valentine’s Day candy hearts in the above video. On Feb. 14, everyone can participate by selecting from the agency’s nine custom candy hearts to share with their family or coworkers, on social media using the hashtag #BeMyUnicorn (the site goes live on V Day, and the campaign is a response to a HP study that found 56 percent of U.S. workers spend more time with their coworkers than with their families).
-Industry experts say “seduce the audience” and your experiential event will be a hit. Read all the very helpful, not-at-all-obvious tips they offer in Creative Review.
-TBWA\Chiat\Day New York and The One Love Foundation use chocolates to show people the difference between a healthy and unhealthy relationship.
-Leo Burnett creative veteran Judy John behind the award-winning “Like a Girl” campaign was hired as Edelman’s first global CCO. She had been with her previous employer since 1999, most recently as CEO of Canada and CCO of North America.
–Johnny Hornby tells the Standard that Sir Martin Sorrell needs to “mind his own business” when it comes to WPP.
–Mark Taylor succeeds Greg Carson as chief creative officer of MeringCarson, reports MediaPost.
-If there’s one thing that remains constant in the ad industry, it’s this: clients are really cheap, per Digiday.