-Explore Minnesota debuted a new “Find Your True North” tourism campaign from agencies Adventure Creative and True Media. The creative entices the outdoorsy type to visit the “Bold North” and will begin rolling out regionally in the spring across TV, digital and print media.
-Did T-Mobile and Bud Light win by following Tide’s lead in airing an ad in each quarter of Super Bowl LIII?
-Creatives and strategists agree that the Super Bowl was a snooze fest, and brands playing it safe didn’t help liven things up.
-If you didn’t know, freelancers are not free. Thank you, the Marketing Society.
-Page Six, always with the juicy gossip, says a source revealed Amazon’s Jeff Bezos switched out a $20 million Super Bowl ad for his spaceflight company, Blue Origin, with the Washington Post spot after other gossip rags reported that his mistress helped shoot the former effort.
-Psyop’s Kylie Matulick and Trevor Conrad tell LBB what inspired the “Coke is a Coke” Super Bowl spot.
-BBH ends its seven-year relationship with Virgin Media, declining to participate in the U.K. review.
-Electrolux is the latest brand to bring its digital media planning and buying in-house, per Digiday.
-Signet Jewelers of Zales fame has handed media to MediaCom while splitting creative duties between Zimmerman and Badger & Winters.
-YouTube personality Casey Neistat and Burger King put their differences aside, according to Chief Marketer. Aww.