Tuesday Morning Stir

By Patrick Coffee 

-We hope the very lucky young man dating our protagonist in this Amazon spot by Joint London appreciates all the work she and Alexa do for him.

-One guy on Twitter did a hilariously accurate takedown of Peloton’s marketing (sorry Mekanism).

-Everyone loves Serena Williams, but a survey by Alpha found that her Super Bowl ad will most likely not encourage more people to use the Bumble app.

-Former W+K executive and Beats by Dre global marketing chief Jason White has accepted a new role as CMO of cannabis company Cura Partners.

-Speaking of which, advertising weed is still pretty tough thanks to the feds—even on Instagram.

-London agency Exposure created a new global brand campaign for Champion.

-Omnicom PR firm Ketchum confirmed double digit layoffs in North America.

-OKCupid CMO Melissa Hobley talked to Campaign about Wieden + Kennedy New York’s DTF campaign, which will soon launch a new chapter.

-Who’s excited about the future of advertising? David Jones, that’s who.