Tuesday Morning Stir

By Erik Oster 

-McCann launched this “She Can Stem” spot for the Ad Council featuring Boeing structural analysis engineer Tiera Fletcher (video above).

-Droga5 launched a new “That’s Gonna Be On SportsCenter” campaign for ESPN, but don’t worry, “This Is SportsCenter” isn’t disappearing.

-A lawyer for Diet Madison Avenue explained why he doesn’t think the group will be forced to reveal their identities in the defamation lawsuit filed by former CP+B CCO Ralph Watson.

-Oh, look: political candidates are pivoting from TV to digital video too.

-NASA is considering selling naming rights for its rockets and spacecraft, making a Mars-branded rocket to Mars a future possibility.

-Coca-Cola is reviewing its media buying and planning in the U.K. and Ireland.

-VaynerMedia launched the first campaign for sports betting site FanDuel. Anyone surprised?

-Won’t somebody think of the media planners fighting the bots?

-The teens know tech companies are manipulating them to get them to spend more time online. Wait until they find out about advertisers.