-Barkley turns all the characters in the Shadow of the Tomb Raiderdogs and cats trailer into (video above).
-The Richards Group and the University of Texas launched Stan Talks ahead of the fall semester.
-W+K Portland launched a “Voice of Belief” U.S. Open spot for Nike looking back at Serena Williams’ early training.
Advertisement
-Activision chief marketer Tim Ellis is joining the NFL as CMO, succeeding Dawn Hudson.
-Neflix hired Rachel Whetstone as chief communications officer.
-Some marketers are backtracking on the in-house trend.
-MPC Advertising expanded its creative team in New York.