-Clemenger BBDO claims Mars Bar can help you deal with anything in a new campaign for the brand (video above).
-Former Untitled Worldwide founder MT Carney and former Droga5 CEO Andrew Essex are launching a new holding company called Plan A.
-T-Mobile formed a partnership with Essence as it moves to take more media strategy, search and analytics in-house.
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-W+K promoted Andre Gustavo to global brand director for Nike and hired Fernanda Antenelli as managing director for its W+K São Paulo office.
-Whiskey brand The Macallan selected JWT London as its global creative agency.
-Global creative editorial company Nomad hired editor Jojo King.
-AKQA announced the winners of the 2018 Future Lions awards.