-18 Feet & Rising teamed up with production company and postproduction company nineteentwenty on this “Outside Is Ours” spot for Kopparberg Cider featuring a bunch of unusual kites (video above).
-The Escape Pod says that the striking similarities between its “gun share” project and a satirical 2015 Onion article is “great validation.”
-Sears dumped Havas and cut a number of its top marketing executives.
-ICYMI, Investors reportedly say WPP chairman Roberto Quarta should lose his job over the way he handled Martin Sorrell‘s exit. Sorrell, meanwhile, will join author Ken Auletta onstage at Cannes.
-The newfound focus on creativity via people like Marc Pritchard won’t work if the agency world doesn’t actually invest in it.
–David Kolbusz of Droga5 London picks some of his favorite recent ads.
-Campaign released its Power 100 list for 2018.