Tuesday Morning Stir

By Patrick Coffee 

-ICYMI, BBDO’s latest for Macy’s encourages women to find their own beauty. It also includes a series of in-depth “Deeper Beauty” interviews with the women in the anthem spot.

-john st. founder Stephen Jurisic talked to LBB Online about leaving agency life to become creative chairman at Miami Ad School.

-Digiday sums up all of WPP’s problems, Ford review aside.


-Leo Burnett London and McDonald’s launched a reactive OOH weather campaign with each variant portrayed by a product (fries for rainstorms, etc.).

-Your clients talk a whole lot about brand safety. But how much are they really doing? (Not a lot.)

-That said, we’re gonna keep hearing about it. Google confirmed yesterday that it removed a whopping 8 million videos from YouTube in the first quarter of 2018 alone.

-Did that affect the parent company’s profits, though? Oh, hell no.

-See, we told you Publicis Media was compiling a list of WPP execs to poach. The latest is Shula Sinclair of Wavemaker, who is now Spark Foundry’s first global head of strategy.

-AdAge asked 10 industry leaders what the WPP board should do after Martin’s exit. Their suggestions pretty much ran the gamut.

-Brand responses to news of yet another royal baby were pretty, pretty, pretty lame. Even on the British lists.