Tuesday Morning Stir

By Erik Oster 

-Agency Yellow Shoes promotes Epcot International Flower & Garden Festival with this “Spring Is Alive” spot for Walt Disney World (video above).

-The founder and managing director of W+K creative technology group The Lodge are leaving to form a new venture.

-Ricola appointed Publicis as its global creative and digital agency.

Michael Roth told Advertising Week Europe “business change requires financial incentives and holding people accountable.” Who knew?

-The & Partnership CEO¬†Sarah Goldingleading an initiative is to end agency “top five” list exit emails.

-The New York Times is more impressed with targeting than AI or VR.

-The Drum explains “how brands can better engage the $5 trillion LGBTQ market.”

-Digiday examines digital’s impact on the global CCO role.