Tuesday Morning Stir

By Erik Oster 

-Absolut employees go nude in BBH London’s “The Vodka With Nothing to Hide” campaign (video above).

-Hyundai Motor America CMO Dean Evans explains why the brand scrapped its plans to use game day footage in its “Hope Detector” Super Bowl LII ad.

-Brands could learn a thing or two from Tide’s Super Bowl social media strategy.


-According to The Drum’s Big Won Rankings, less than one fifth of the creative awards went to women last year.

-McCann sent out an internal memo to employees in order to “reiterate existing policies and support for employees” regarding sexual harassment and assault.

-The Seattle Ethics and Elections Commission is alleging Facebook violated the city’s political ad laws.

-The Wall Street Journal wonders whether viewers will experience “cause fatigue” and hope brands just go back to promoting products they don’t need.

-Super Bowl LII was the least watched Super Bowl since 2009, according to Nielsen.