Tuesday Morning Stir

By Patrick Coffee 

-Mother London’s trailer for “‘smart’ social network Vero” stars your favorite stock character: the young director who’s only a genius in his own mind.

-Here’s what brands are doing on the ground in Minneapolis for local Super Bowl LII activations.

-When it comes to Big Game spots, though, the Wall Street Journal reports that clients aren’t taking any risks this year. Grey even reconsidered using the word “shit” in that Febreze ad because they thought NBC wouldn’t approve.

-Twitter launched its first #BrandBowl, because viewers need another reason not to pay attention to the ads.

-And, as mcgarrybowen global CSO Jennifer Zimmerman reminds The Drum, they really just want new experiences.

-A bunch of agency creatives and designers have created a new website that will bring them together by way of their shared love of … skiing?

-Why should beer brands stop marketing almost exclusively to young dudes? Adweek has the infographic for your perusal.

-adam&eveDDB chief creative officer Richard Brim did NOT study sculpture at St. Martin’s College.