Tuesday Morning Stir

By Erik Oster 

Serena Williams encourages her daughter to pursue sports in in TBWA\Chiat\Day’s “Sisters in Sweat” campaign for Gatorade (video above).

M.J. Deery, head of Duncan Channon’s purpose practice, shares “3 Rules to Retire and 3 New Truths for Brands to Embrace in Today’s ‘Conscious Economy.'”

-Duke business director Kate Tweed calls time on adland’s diversity hypocrisy.

-How did Mashable fall short?

-Nike can’t beat Adidas. Must be the advertising.

-Campaign lists “Six trends brands should know about for 2018 and the tech they need to craft responses.”