Tuesday Morning Stir

By Erik Oster 

-BBDO San Francisco takes “The Drive” in a new spot for Mattel’s Hot Wheels brand (video above).

-WPP media agency GroupM and Publicis’ Zenith both lowered ad spending expectations for 2017 and 2018.

-LBB takes a look at the “creative clout” blossoming in Atlanta.

-GSD&M is launching a “Big Box Crave Off” challenge spot for Popeyes featuring EEG headsets and levitating trays.

-McCann North America CCO Eric Silver discusses “Fearless Girl, writing for Letterman and swapping law school for advertising.”

-MillerCoors is planning to launch a fruit-flavored light beer called Two Hats in early 2018.