-Pereira & O’Dell launched a campaign introducing online dog sitting and dog walking service Rover.com, entitled “The Dog People” (video above).
-Branded livestreaming may not be just another fad.
-The New York Times talked to Carol H. Williams on the eve of her induction into the Advertising Hall of Fame.
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-BuzzFeed goes all in on ad-free affiliate links: 26 Products That Will Make Cat Lovers Purr!
-WPP’s LDV United pulled a prank on BBDO Belgium that completely backfired. But ’twas all in good fun.
-Reddit ripped an aspiring copywriter’s book apart. And still the world turns.
-BBDO won Agency of the Year at the 21st annual Webby Awards.