Tuesday Morning Stir

By Erik Oster 

-Agency Something Massive launched this “Do Your Part(ner)” spot, for Plum Organics calling on parents to have more sex (so that they’ll have more babies and buy more baby food).

-WPP is launching a new health and wellness sub-holding company.

-AdAge weighs in on “How and When Brands Should Jump Into Trump-Charged Issues.”

-A new Harvard study found that women are less likely to apply for executive roles if they’ve been rejected in the past. Perhaps Audi can explain.

-Omnicom’s global revenue¬†increased by 1.9% last year.

-OOH agency Lamar Advertising trolled P&G’s¬†Marc Pritchard about viewability.

-Snapchat talks a big game on diversity, but its gender pay gap numbers probably won’t surprise you.

-Twitter is rolling out changes to its service to address safety and cyber bullying issues. So will Trump get to keep his account?

-Super Bowl ads are over #hashtags.