-FCB Auckland created “The Ultimate Network Test” for Vodafone (video above).
–People in the heart of America (the YouTube comment thread) said the new Nike ad reminds them of sweatshops.
–Ad tech is dumb, but this new tool can tell how you’re responding to an ad (or anything else) by recording your subtle facial tics with your device’s camera.
–Campari figured out a good way to promote its Aperol liqueur: pay people to go to brunch and get drunk.
–What are ten things a Canadian consultancy CEO thinks you should ask before you hire a new ad agency?
-Adweek talks with Otto Bell, vice president, group creative director at CNN’s in-house branded content studio.
-Magna Global North American president David Cohen explains why the “Verizon-Yahoo Deal Is the Best Possible Outcome for the Industry.”
-European smoothie brand Innocent appointed Mother as its its new European communications agency following a review.