Tuesday Morning Stir

By Erik Oster 

-MullenLowe launched this “Flybabies” Mother’s Day effort for JetBlue, which documented a flight where the airline offer a discount to passengers each time a baby cried (video above).

-The Wall Street Journal asks, “Should Goodby Silverstein & Partners Acquire the Waffle House?

Humanaut’s Mother’s Day project has a special message for mothers-in-law: “Happy Mother’s Day to the woman who birthed someone I have sex with.”


-JWT Hong Kong appointed Simon Welsh as CCO

-The Drum talks with “FCB’s Susan Credle on how true collaboration wins business.”

-Adweek talks with former 72andSunny creative director Jan Livingston about making the leap to branded entertainment startup Rec Room as executive creative director.

-MPC appointed former Method Studios exec Patrick Davenport as CCO

-SoundCloud extended its paid subscription service and advertising to the U.K. and Ireland.