Tuesday Morning Stir

By Erik Oster 

Saatchi & Saatchi London launched a new “Why Share It?” campaign for HomeAway taking aim at Airbnb. 

-Maxus U.K. managing director Anna Hickey says “Agency leaders have a duty to discourage advertising and media’s unhealthy long hours culture.”

Coca-Cola is taking its “One Brand” strategy global, introducing a new “Taste the Feeling” strapline.


-More About Advertising asks “Can DDB’s Kassaei turn back the awards tide?

Publicis Groupe launched a Publicis90 startup fund, plans to invest millions on startups.

-The Drum examines how brands honored Martin Luther King Jr. yesterday.

Adam & Eve/DDB has parted ways with Lastminute.com.

Johnson & Johnson plans to cut around 3,000 jobs in an effort to improve results at its medical-devices unit.