Tuesday Morning Stir

By Erik Oster 

JCDecaux, UM and Soap Creative teamed up to create a mechanical claw machine dispensing sunscreen as part of a larger “Pretty Shady” campaign for Cancer Institute NSW (video above). 

-Adweek explores “What Marketers Need to Know About Cars as the Next Must-Have Mobile Devices.”

-Marketers are increasingly offering incentives for watching ads.

-Burger King is upping the ante in the fast food cheap deals war with a new five-item meal for $4 deal

-Adweek shares “10 Hilarious Posts From Advertising’s Funniest Instagrammer.”

-Snapchat is building an application programming interface to help grow its digital ad business.

-BMW is brining Mini to the Super Bowl, expanding the number of auto brands on the Super Bowl roster to five.

-The Department of Justice filed a lawsuit against Volkswagen on behalf of the EPA.