–JCDecaux, UM and Soap Creative teamed up to create a mechanical claw machine dispensing sunscreen as part of a larger “Pretty Shady” campaign for Cancer Institute NSW (video above).
-Adweek explores “What Marketers Need to Know About Cars as the Next Must-Have Mobile Devices.”
-Marketers are increasingly offering incentives for watching ads.
-Burger King is upping the ante in the fast food cheap deals war with a new five-item meal for $4 deal.
-Adweek shares “10 Hilarious Posts From Advertising’s Funniest Instagrammer.”
-Snapchat is building an application programming interface to help grow its digital ad business.
-BMW is brining Mini to the Super Bowl, expanding the number of auto brands on the Super Bowl roster to five.
-The Department of Justice filed a lawsuit against Volkswagen on behalf of the EPA.