Tuesday Morning Stir

By Erik Oster 

-Arnold Worldwide launched “The Bear & The Gang: Animated Shorts” for the Boston Bruins (video above).

-Saatchi & Saatchi defended its ridiculous “Stoner Sloth” anti-cannabis campaign for the New South Wales Department of Premier and Cabinet in Australia.

-San Francisco is not happy with the guerilla marketing campaign for Justin Bieber‘s new album.


-MRY CMO David Berkowitz shares “8 Ways You Should Be Using LinkedIn (but Probably Aren’t).”

-Digiday explains “What we learned about agency transparency in 2015.”

-Hook QA’s Stewart Warner shares “5 Tips for Kicking Off a Superior Super Bowl Campaign.”

-Adweek shares its “10 Most Read Advertising and Branding Stories of 2015.”

-The Wall Street Journal explores “13 Media and Advertising ‘Trends’ in 2015 That Never Happened.”