-Target is enlisting social media stars, launching a “School List Assist” tool for its back-to-school effort (behind-the-scenes video above).
-Adweek identifies “5 Mobile Ad Players That May Be Acquisition Targets.”
-MediaPost talks with Havas head of strategy and innovation Tom Goodwin.
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-Toronto-based agency Zulu Alpha Kilo created a series of coffee mugs for the launch of its internal Zucafé for employees.
-Copyranter Mark Duffy tells digital marketers to “Give up.”
-Adweek explains “How Reddit Plans to Explain Itself to New Users.”
-Walmart issued a response to Amazon’s Prime Day.
-CHR Group acquired omni-channel agency Colour.