Tuesday Morning Stir

By Erik Oster 

-Target is enlisting social media stars, launching a “School List Assist” tool for its back-to-school effort (behind-the-scenes video above).

-Adweek identifies “5 Mobile Ad Players That May Be Acquisition Targets.”

-MediaPost talks with Havas head of strategy and innovation Tom Goodwin.

-Toronto-based agency Zulu Alpha Kilo created a series of coffee mugs for the launch of its internal Zucafé for employees.

-Copyranter Mark Duffy tells digital marketers to “Give up.”

-Adweek explains “How Reddit Plans to Explain Itself to New Users.”

-Walmart issued a response to Amazon’s Prime Day.

-CHR Group acquired omni-channel agency Colour.