Tuesday Morning Stir

By Erik Oster 

-Leo Burnett Frankfurt created an interactive parking assistant billboard to promote the Fiat 500’s parking assist technology (video above).

-Adweek explains “How Food Brands Can Nail Instagram.”


Chris Mellish, a partner at Black Book London and former Razorfish CEO, thinks “digital transformation” is “A buzz phrase that should be banned.”

-Uber is spending big on its expansion to China.

-Adweek explores “Everything Marketers Need to Know About Apple Music and New Mobile Software.”

-Ogilvy & Mather New York CEO Lou Aversano appeared on The CEO Show.

-Contagious talks with Ogilvy & Mather chief creative officer Tham Khai Meng about Cannes.

-Sponsors are spending three times more on this year’s Women’s World Cup than in 2011.