Tuesday Morning Stir

By Erik Oster 

-Sid Lee Toronto crafted this “Made in Italy” spot for the Italian Trade Commission (video above).

-Adweek talks with Derek Jeter about launching The Player’s Tribune.

-WPP Ventures invested $50 million in fashion website Refinery29.

-The Drum explains “Why the digital advertising industry needs to heed Martha Lane Fox’s Dot Everyone challenge.”

-Bloomberg Media described new publishing platform Responsive.TV as “like Tinder for video.”

-The New York Times stressed quality over quantity at its NewFronts pitch.

-The crowded Digital Content NewFronts means the competition for digital ad dollars is fierce.

-Havas has developed what it calls a “return-on-meaning.”