-Duncan/Channon launched a PSA campaign for the California Department of Public Health targeting e-cigarettes (video above).
-Bonnier Corporation is in talks to buy Men’s Fitness from American Media.
-Pfizer spent over one billion dollars on advertising in 2014.
-Music-streaming service Tidal confirmed its partnership with Softbank.
-Colle+McVoy launched The Tenties, the first annual award show celebrating the best in table tent advertising,” for April Fool’s Day.
-Jim Beam plans to launch Jim Beam Apple — an “apple liqueur with Kentucky straight bourbon whiskey” — in August.
–Digiday takes a look “Inside LinkedIn’s ‘underpants gnome’ publishing strategy.”
–Adweek examines “How Groupon Not So Innocently Planned Its Most Popular Facebook Post Ever.”