-Google released an ad for its own smart watch yesterday in the hours leading up to Apple’s big event.
-Thrillist Media Group launches in-house agency.
-Brand experience agency Jack Morton Worldwide appointed Keith Chamarette as its director of digital.
-TrueCar faces a lawsuit in U.S. District Court in New York for false advertising and unfair competition.
–Digiday examines “How agencies decide who to send to SXSW.”
-Y&R created a campaign for environmental group the Surfrider Foundation.
-Deutsch LA’s design director weighs in on the Apple Watch.
-McDonald’s reports four percent year over year loss for February.