Tuesday Morning Stir

By Erik Oster 

-Heineken launches Champions League campaign with “The Match” broadcast spot (video above) and social media push.

-Publicis Groupe is moving its VivaKi programmatic buyers into its media agencies.

Charlie Snow, chief strategy officer at DLKW Lowe, explains why the agency’s “act FAST” stroke PSA campaign has been so effective.

Adweek takes a look “Inside TBWA New York’s Reinvention.”

-Facebook is introducing a new ad format, the cinemagraph.

-Havas partners with content marketer NewsCred.