Tuesday Morning Stir

By Erik Oster 

-Orcí launches “Space for Dreams” for the  Honda CR-V (video above).

-Snickers ran this “You’re Not You” ad on the back of the Sports Illustrated Swimsuit Edition.

-Red Bull filed an opposition against Ashburn, Virginia’s Old Ox Brewery for using “ox” in their name; the brewery called Red Bull’s actions a “corporate wedgie.”

-Grey gave swimsuit models the Rob Lowe treatment for DirecTV in Sports Illustrated.

Harold Sogard joins San Francisco agency The Hive as president.

Digiday tours the Deutsch LA offices.

-Omnicom reported a 7 percent rise in profits last quarter.

Tom Long, CEO of MillerCoors, will step down in June.