-SodaStream launches “Water Made Exciting” campaign in the UK.
–90 percent of Americans say they are more likely to trust, stay loyal to companies that back social causes.
–Adweek examines “How 4 Brands (and Bob Newhart) Made the Most of College Football’s First Playoff Championship.”
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-Havas unveiled new luxury unit LuxHub, to be run by CEO Isabelle Harvie-Watt.
-Martin Sorrell shares “7 Qualities That Will Get You Hired”
–Digiday asks Bae, is your social media strategy on fleek?
-SC Johnson consolidates global media planning with PHD.